The 2000s' high definition video demands once again calls for a new solution. Enter the next generation Blu-ray Discs (or BD). The lessons from history show that significant increases in capacity and backwards compatibility are critical success factors for the new format. With the advent of BD, the solution has arrived. The emergent dominance of BD is on account of its substantial 25-50 GB capacity, allowing distribution of high definition video in the highest quality and interactivity to create the ultimate users experience. BD's unsurpassed capacity based on the same physical form as the CD and DVD also allows the backward compatibility that is essential for its success.

With its massive capacity, BDs can store up to 7 hours of the high definition video without any compromise in video quality. Video quality is maintained at the highest level because the capacity of the BD allows video encoding at the highest bitrate removing the need for video compression that adversely affects video quality. Furthermore BD’s enormous capacity also allows for extra special features and bonus material that complement the high definition movie. Significantly expanding on traditional DVD capabilities, BD incorporates new interactive features thanks to its enormous capacity that afford content providers and rights holders the opportunity to offer consumers a truly incredible experience that can even be customized via internet connections that allow premium content on the BD to be unlocked. Furthermore, the interests of content providers and rights holders are protected with the increased security offered by BD’s superior Advanced Access Content System (AACS).

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